# Steve Tolo, French growth consultant in Oslo > French growth consultant. Paris-raised, Oslo-based. Steve Tolo builds and fixes B2B acquisition for European SaaS companies that sell complex products to skeptical buyers. 8 years across French and Scandinavian B2B, working in English, French, and Norwegian. The site exists to introduce Steve, document how he works, and book 20-minute calls via Calendly. ## About Steve - Identity: French growth consultant. Paris-raised, Oslo-based since 2019. - Focus: B2B acquisition for European SaaS, especially companies selling complex products to skeptical buyers. - Languages: French, English, Norwegian Bokmål (native business level in all three). - Markets: France, Norway, broader Europe. Bills in EUR. - Career: Started in French consumer growth. Two years in-house on a growth team in Oslo, plus independent work for 10+ B2B companies in logistics, proptech, architecture, and data. - Operating model: Solo. No team, no contractors, no account managers. Clients work directly with Steve. - Refusals: Does not take pre-revenue clients, brand-only work, SEO-only gigs, or 90-day-miracle briefs. Will not take a client he cannot make progress with in the first month. ## What Steve does 1. Rebuild broken paid acquisition. Restructures Google Ads and LinkedIn Ads from the ground up for B2B companies burning budget on the wrong keywords, audiences, or landing pages. Previous result: cost per opportunity from €1,200 to €710 in 18 months. 2. Fix attribution. Reconciles HubSpot, GA4, and Looker Studio so they tell the same story, in a way a CFO can defend in a board meeting. Previous result: one attribution model across three regions, used weekly by C-suite. 3. Run growth in three markets at once. Norway, France, and broader Europe have different buyers, channels, and compliance constraints. Steve localises the work, not just the language. 4. Says no to brand work, SEO-only gigs, and 90-day miracles. Will refer those briefs to other consultants. ## Engagement model - Audits from €500. - Ongoing work runs 6-12 months, direct with Steve. - No team, no account managers, no agency layer. ## Main pages - Home: https://stevetolo.com/ - About: https://stevetolo.com/about - Blog index: https://stevetolo.com/blog - Privacy policy: https://stevetolo.com/privacy ## Blog (English) The blog is a 2026-ready B2B growth library written for hiring managers and founders in Scandinavia, France, and the wider European market. Articles follow an answer-first structure with embedded statistics from Dreamdata, Gartner, HubSpot, VWO, and similar sources, optimised for citation by Google AI Overviews, ChatGPT, Claude, and Perplexity. - Performance Marketing Trends 2026: https://stevetolo.com/blog/performance-marketing-trends-2026 - Full-Funnel Growth Strategy: https://stevetolo.com/blog/full-funnel-growth-strategy-b2b - Digital Marketing Strategy for ROI: https://stevetolo.com/blog/digital-marketing-strategy-roi-performance - Advanced Google Ads for B2B SaaS in Europe (2026 playbook): https://stevetolo.com/blog/advanced-google-ads-b2b-saas-europe - LinkedIn Ads for B2B SaaS in Europe (2026 playbook): https://stevetolo.com/blog/linkedin-ads-mastery-b2b-saas-europe-2026 - Meta Ads and Social Performance: https://stevetolo.com/blog/meta-ads-social-performance - Conversion Rate Optimization (CRO) Guide: https://stevetolo.com/blog/conversion-rate-optimization-cro-guide-transform-visitors - Advanced CRO and Landing Page Design: https://stevetolo.com/blog/advanced-cro-landing-page-design - Customer Research and Competitive Analysis: https://stevetolo.com/blog/customer-research-competitive-analysis-high-converting-campaigns - Marketing Analytics and Performance Tracking: https://stevetolo.com/blog/marketing-analytics-performance-tracking-roi-measurement - Multi-Touch Attribution for B2B: https://stevetolo.com/blog/multi-touch-attribution-b2b - Email Lifecycle and CRM: https://stevetolo.com/blog/email-lifecycle-crm - LLM Optimization Guide: https://stevetolo.com/blog/llm-optimization-guide-ai-recommendations - Norwegian SEO Strategy: https://stevetolo.com/blog/norwegian-seo-strategy-local-b2b-search - SEO and Content Strategy for Nordic B2B: https://stevetolo.com/blog/seo-content-strategy-nordic-b2b ## Blog (French) Same articles, fully localised in Parisian business French at https://stevetolo.com/blog/fr/. Examples: - Tendances Marketing Performance 2026: https://stevetolo.com/blog/fr/tendances-marketing-performance-2026 - Stratégie Growth Full-Funnel B2B: https://stevetolo.com/blog/fr/strategie-growth-full-funnel-b2b - Google Ads Avancé pour B2B SaaS en Europe: https://stevetolo.com/fr/blog/google-ads-avance-b2b-saas-europe ## Blog (Norwegian Bokmål) Same articles, fully localised in Oslo Bokmål at https://stevetolo.com/blog/no/. Examples: - Performance Marketing Trender 2026: https://stevetolo.com/blog/no/performance-marketing-trender-2026 - Full-Funnel Vekststrategi B2B: https://stevetolo.com/blog/no/full-funnel-vekststrategi-b2b - Avansert Google Ads for B2B SaaS i Europa: https://stevetolo.com/no/blog/avansert-google-ads-b2b-saas-europa ## Contact - Email: steve.otolo@gmail.com - LinkedIn: https://www.linkedin.com/in/steve-o-tolo/ - Book a 20-minute discovery call: https://calendly.com/steveotolo ## Optional - Full inline content for deep-research crawlers (English): https://stevetolo.com/llms-full.txt - Full inline content (French): https://stevetolo.com/llms-full-fr.txt - Full inline content (Norwegian Bokmal): https://stevetolo.com/llms-full-no.txt - XML sitemap index: https://stevetolo.com/sitemap-index.xml - Main sitemap: https://stevetolo.com/sitemap.xml - Blog-only sitemap: https://stevetolo.com/sitemap-blog.xml